Editor’s Note: An earlier edition of this story and name incorrectly described the savings Ford expects from his F-150 EV. Executives say the burden of operating the vehicle will be almost a part of that of the existing gasoline model.
DETROIT – Ford Motor Co. executives say the upcoming battery-powered F-150 will be less expensive to use and stronger than the existing gas truck, addressing two unusual considerations about electric vehicle ownership two years before its debut.
Although the company does not provide accurate figures, Kumar Galhotra, Ford’s president for the Americas and the International Markets Group, said the lifetime operating cost, which excludes the acquisition price, of the electric F-150 will be about a portion of the current one. -Generation vehicle. The lowest estimate is 0 fuel and oil consumption, low electric tariffs, lower maintenance prices and higher vehicle availability, Ford said.
In addition, Galhotra said the F-150 EV, which is expected to start production in mid-2022, will offer the fastest time from 0 to 60 mph and produce maximum torque and strength in the history of the nameplate. of an engine, Galhotra also promised a “giant” front trunk, which would mark the first time the F-150 would offer significant enclosed garage space.
The new main points are part of Ford’s efforts to position the F-150 EV as a component paint vehicle designed to bring many benefits to fleet operators as well as classic retail customers. Pickup truck market, however, will face a higher festival of electric vehicle brands Tesla, Rivian, Nikola and others in the coming years.
“While other electric vans compete for lifestyle consumers, the all-electric F-150 has been designed and designed for hard-working consumers who want a van to do a job,” Galhotra told reporters before a time when he delivered an autonomous meeting facility for the vehicle
Ford announced Thursday that it plans to invest $700 million in a 500,000-square-foot structure under structure in the historic Red complex in suburban Detroit, which includes the Dearborn truck plant. The automaker accepted the investment in its 2019 contract with UAW. As a component of this project, Ford will hire three hundred employees to take over the battery meeting and production of the hybrid F-150 and EV.
Ford says the installation is expected to be completed next summer. Gary Johnson, Ford’s director of production and social affairs, said it would be “the most technologically complex plant in the world. “
Johnson refused to say what the site’s annual production capacity would be and claimed that the F-150 EV would go through the same paint and frame as the gas models before moving into the new building.
Galhotra promised that the F-150 EV would look “different” from the gas model, but provided details.
Ford has been planning to build electrified versions of the F-150 in Dearborn for years. Bloomberg last month announced Ford’s plans to use a separate facility in Rouge.
Starting with Thursday’s announcement, Ford officially introduced production of the redesigned F-150 2021 and introduced a new “Built for America” advertising crusade that promotes the company’s contributions to the country.
Television ads point to the fact that Ford employs more personnel and manufactures more cars in the United States than any other automaker, facts he quickly points out amid calls from the Trump administration for greater production investment in the country. Agency Wieden and Kennedy, which Ford first created for artistic paintings in 2018 and used for his “Built Ford Proud” campaign.
The automaker also unveiled new points from a Boston Consulting Group study that commissioned on the economic effect of its F Series pickup truck line.
According to the study, the F-series generated $42 billion in 2019, more than McDonald’s, Coca-Cola, Nike and John Deere, representing 27% of Ford’s total sales last year.
The F Series is the top line of vehicles in 39 states and accounts for 6. 6% (16. 6 million) of all cars in circulation lately in the United States.
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