The watch that entered the books.

Longines timed Amelia Earhart’s non-stop solo flight in 1932, the first to cross the Atlantic.  

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Since the dawn of aviation, pilots have relied on their watches for navigation, and several logos enjoy reputations on aviation models with easy-to-read dials and timekeeping functions. That said, attendees of the upcoming About Time Watch Weekend will notice that this is a logo commonly associated with fancier watches that made its way onto the wrists of the pioneer era’s most important heroes.

That logo is Longines, and a heritage expert from the logo museum in Saint-Imier, Switzerland, brings never-before-seen precision and archival tools here for Watch Weekend.

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