As we move forward in the late 2020s, we are about to encounter a lot of content that “returns” to what has been one of the strangest years ever recorded. Lyst made one of the first in-depth reviews of the series. fashion at times of the year, at least in terms of purchase data. The platform used search, visualization and sales signals to reveal the toughest movements, moments, celebrities, brands and fashion products of the year.
With the Covid-19 pandemic and its effect on the retail industry and the economy, 2020 was a real brake on brands, especially small and medium-sized enterprises, and many of them unfortunately failed. The year served as proof of concept and/or testimony of the ability of its founders to be agile and rotate when necessary.
Based on the expansion of the research, Lyst has compiled a list of the “flagship brands” of the year. They include Marine Serre, which recorded a 426% increase in searches after Beyoncé sported the brand’s ubiquitous lunar print in “Black Is King. “Telfar, with its shopping bags generating a waiting list, also entered the list. After collaborations with Nike and Moncler, and the appointment of founder Matthew Williams to Givenchy, 1017 ALYX 9SM also entered the list with a 610% increase in searches. Year to year. Pyer Moss is also on the list, thanks in a component to an animated collaboration with Reebok, along with Martine Rose, Fear of God and Chinatown Market.
There were also some lesser-known names, which feel like the ones to see in 2021: Milan-based Sunnei, which he acquired through Nanushka in September; Casablanca, an urban fashion line that recently brought women’s fashion; and Brain Dead, a cult urban fashion logo from Los Angeles.
Lyst has also compiled an official list of five brands to consider in 2021 on metrics from rapidly growing studies over six months, ranging from well-known Brother Vellies to some lesser-known foreign names.
The Brother Vellies accessory logo recorded a 23% increase in searches, helped through the creation through 15 Percent Pledge founder Aurora James, as well as through her September Vogue canopy.
With studios up to 25%, this new women’s clothing logo in New Zealand is known for its sleek and tight designs. Its iconic dresses and camisoles can be discovered in the coolest girls on Instagram.
Searches for the London-based Bulgarian logo spiked even further after Lyst finalized her report, as Harry Styles and his sister Gemma used the logo pieces in Vogue’s December canopy article. Before that, searches were up 33%. Becoming a finalist for the LVMH award and showing off through Madonna contributed to that.
Last year, South African women’s clothing designer Thebe Magugu won the LVMH fashion award and, along with Brother Vellies, is one of two black-owned brands on this list, with a 27% increase in searches. Recent highlights included credits in Zendaya’s September InStyle canopy, for which Law Roach put it in Black Designers, a spring 2021 menswear capsule and a new e-commerce site.
Medea’s minimalist grocery shopping bags in each and every color and length are not yet on Instagram, just behind Telfar’s. Founded through two Italian sisters, the many celebrity enthusiasts, influential people and industry connoisseurs have probably contributed to 40% accumulating in research.
You can read Lyst’s full about the year of fashion 2020 here.
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