\n \n \n “. concat(self. i18n. t(‘search. voice. recognition_retry’), “\n
” s ” ” t. config. saAria. shownText “
“e. config. saAria. closedText”
Amazon’s Hail Mary game to bring the NFL to broadcast as a landing in Week 1.
According to Nielsen, Thursday night’s prime-time football war on Prime Video between the Kansas City Chiefs and Los Angeles Chargers drew 11. 9 million viewers on the Jeff Bezos-founded streamer alone. The franchise’s debut on Prime Video increases a little more to thirteen million when you upload local affiliates by broadcasting the close game.
More deadline
Amazon’s ‘Thursday Night Football’ debut is ‘a resounding success,’ says Prime Video Sports chief Jay Marine
“Got Talent”, a Japanese remake; Prime Video buys Bayou Killers Doc; UK WBD commands; Renowned Hamburg studio — Global Briefs
Albert Cheng Vice President of Prime Video U. S. at Amazon
Overall, it looks like TNF’s premiere on Prime Video still reached around 15 million pairs of eyes when viewership across all devices is taken into account, according to Amazon. Player-focused streaming platform Twitch, outdoor venues like bars and restaurants, and the NFL’s own streaming service, NFL, is also part of the mix.
The stats corroborate what Jay Marine, Prime Video’s vice president of global sports, told members in a previous note this week: “Our first exclusive TNF show aired the most-watched primetime night in the U. S. “”It’s in the history of Prime Video. “
In fact, Prime Video’s debut on TNF was the most-watched performance of the entire night on September 15. Comparing apples to avocados, the tight two-hour game capped CBS’s 30-minute comedy Young Sheldon with 271% of viewers overall.
It’s also a promise made and a promise kept, as Amazon had told media buyers this year that it was targeting an audience of about 12. 5 million consistent with gaming with TNF on Prime Video. The average audience age for last Thursday’s game was also 46, compared to 53 during the first two weeks of games across all other networks.
It’s not that it’s cheap.
Amazon paid $1 billion a year for an 11-year exclusivity on Thursday night games, as part of a set of rights renewals worth an astronomical worth that reached $110 billion. Linear TV to transmission. Apple and Peacock have aired Major League Baseball games this season and ESPN has unveiled a number of exclusives for NHL and school football games.
The generation behind the NFL’s high-stakes bet has caught Amazon’s attention. Although the company is a tech Goliath valued at more than $1 trillion, the demanding situations of broadcasting a broadcast to such a large live audience were rarely dazzling. While there was no Sunday ticket type disruption or any other dramatic issues, many audiences complained of audio sync and buffering issues and other imperfections. Unlike the pay-TV world, streaming is based on a shared network, so “its effects will possibly vary” is the key phrase.
Amazon spent heavily on setting up a TV-level production and broadcast booth, hiring NBC veterans Sunday Night Al Michaels and Fred Gaudelli to handle game-by-play and production, respectively.
Like Prime Video, the NFL declares victory after qualifying, but faces significant backlash from customers in DirecTV’s Sunday Ticket package. The premium offering, which costs around $300 to $400 depending on the season, ran into major technical issues the first two Sundays of the season. League commissioner Roger Goodell said the package, which is in its 29th season on the satellite provider and the final year of its existing contract, will move to a broadcast launch in 2023. Any queries or doubts among enthusiasts will complicate issues for the NFL as it seeks to continue building its dominant scale as a media property.
All of this will draw tonight’s TNF Prime Video game between the Pittsburgh Steelers and Cleveland Browns.
Best of the deadline
NFL Calendar 2022: Primetime Game Shows, Thanksgiving Menu, Christmas Triple Head and More
The Queen on Screen: 15 actresses (and actors) who played Elizabeth II in and on television
Photo gallery of the premiere of “Rubia”: Ana de Armas Marilyn Monroe at the Venice Film Festival
Sign up for the Deadline newsletter. For the latest news, contact us on Facebook, Twitter and Instagram.
Click here for the full article.