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Anna Lizzul’s ability to analyze corporations made a strong impression long before she ran on Wall Street, as a report she did on J. Crew earned her a phone call from then-CEO Mickey Drexler.
After stops at Wells Fargo and JPMorgan Chase, Lizzul most recently leads the attractive business policy and parts of the private care and family products industry for Bank of America. Insider spoke with him in April about his rising stars in the inventory study series.
Lizzul explains that more classic customer product brands, such as Clorox or Kimberly-Clark, face a challenging environment as a potential recession approaches. , however, the appeal of its logo is now fading. Inventory is trading down 30% to around $163 on Tuesday morning.
“These are all pretty commodified products that brand incredibly externally to other people who don’t necessarily know what you’re employing in their home,” he said. “Consumers are used to cutting prices” or switching to less expensive products when times are tough. .
But the good-looking industry follows another pattern, making it a much hornier investment domain, according to Lizzul.
“People tend to indulge in anything small. If the customer is in the market or can’t buy a Gucci bag, they can buy a Gucci perfume,” she said. giving themselves capable luxuries. “
That helped beauty products maker Coty swell shares rise nearly 50% over the past six months. Lizzul says he felt the company had a lot of prospects for change last year when most people on Wall Street were bitter.
“I’ve not been stopped by the difficulties I faced with inventory over the last few years,” he said, explaining that since he began covering Coty and its peers in September, he has been comparing the company with fresh eyes in a way that other analysts don’t.
In general, he says consumers indulge in a career forged by good-looking stocks. But she is the positive maxim about Elf Beauty, even though it has risen 300% in the last 12 months.
“We still believe there is even more room for growth, especially for Elf Beauty,” she said. “Retailers like Target and Walmart are expanding the smart look and shelf area and are experiencing a very smart push. “The same goes for prestige stores like Bloomingdale’s, which take up space in clothing and give it to specialized areas like perfumes, he added.