Twitter’s “big tweeters,” who make up less than 10 percent of users but post 90 percent of Twitter’s tweets, are disappearing from the site, according to an internal corporate report, according to Reuters.
The internal report, titled “Where have tweeters gone?”, says big tweeters have been in “absolute decline” since the start of the COVID-19 pandemic, Reuters’ Sheila Dang wrote in an exclusive report on Tuesday.
It defines tweeters as users who log into Twitter six or seven days a week and tweet 3-4 times a week, Reuters reported.
This shrinking population of active users generates part of Twitter’s global revenue, the report adds, according to Reuters.
Twitter’s internal report also mentions a corporate study that found popular topics on the platform such as news, sports, entertainment, esports and celebrities are declining among English-speaking users, Reuters reported.
On the other hand, cryptocurrency content and NSFW, or not for work, have been the fastest-growing topics of interest over the past two years, according to Reuters, which mentions the internal report. NSFW content generally includes some form of sexual content, nudity, or violence.
Interest in cryptocurrencies peaked in late 2021 but declined after this summer’s cryptocurrency collapse, Twitter’s internal report added, according to Reuters.
Twitter also noted in its internal document that it is wasting a “devastating” amount of active users interested in fashion or celebrities like the Kardashians, as those users are most likely moving to Instagram or TikTok, the outlet reported.
Twitter did not respond to Insider’s request for comment.
The social media giant has released official data on the number of English-speaking users on its platform, or what percentage of its users are English-speaking.
However, the U. S. The U. S. has at least 83. 4 million active Twitter users, offering the most users of any country, according to DataReportal, which provides information gathered in July through Singapore-based virtual consulting firm Kepios. The UK has at least 19. 8 million active Twitter users. , according to DataReportal.
The Reuters report comes as billionaire Elon Musk prepares to strike a $44 billion deal to buy Twitter into a private company. He faces a lawsuit that experts say he will likely lose.
Musk has raised questions about the actual number of active Twitter users, raising considerations about bots on the platform that can inflate the social networking site’s price.