In case it’s not obvious, red turns out to be the hair color of the season.
In the past year, many celebrities have dyed their hair red, especially a more coppery shade. Stars such as Kendall Jenner, Sydney Sweeney, Barbie Ferreira, Doja Cat and Zendaya, among others, have abandoned the replacement of the typical blonde or brunette hair color. and opted for the most fiery red.
Famous colorist Matt Rez, who has dyed the hair of Jenner, Kaia Gerber, Chrissy Teigen and many others, explained to WWD why celebrities have enjoyed this hair color trend lately.
“2022 is synonymous with heat. I’m pleasantly surprised that everyone has caught the eye and opted for copper tones, which have more orange and gold reflections,” said Rez, who is also an ambassador for the Redken logo.
But dyeing your hair red not only seems to be a trend among celebrities, but also among those in the TikTok community. Many good-looking enthusiasts, or just curious, also check the color themselves.
“These colors are all the rage on TikTok with convenient videos and in fact, more of my consumers are asking for warmer colors on those days,” Rez said. or very warm with its brightness for a reddish reflection. Hairdressers love to make a smart red hair color; this is a fun challenge for us.
Sweeney, who is historically blonde, surprised many enthusiasts last month when she posted her new copper blonde and strawberry hair on social media. The “Euphoria” star then made her debut with her new taste on the red carpet at the Independent Film Spirit Awards in March dressed in a grey Miu Miu suit.
More naturally brown or brown stars like Jenner, Zendaya, and Ferreira have also opted for a fiery hair color, with the former appearing with her new hair parading on the runway at Prada’s Milan Fashion Week in February.
Serena Williams and Naomi Osaka added more coppery shades to their naturally dark hair over the past year.
Red turns out to be a big step forward as it’s “bold” and “a pretty big replacement that everyone will notice,” according to Rez.
“I think red has already caused such a stir this year that we’re going to see other diversifications in 2022,” Rez added. “It’s definitely a time and as more and more people are bolder with the trend, I see it becoming more powerful for now. “
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