This week on The End podcast, fashion editor Lauren Sams tells us what’s happening on the catwalks in Paris, why Gen Z is so interested, and how they topped the rich list rankings. And AFR magazine’s editor-in-chief, Matthew Drummond, provides talk about the huge challenge luxury brands face.
Paris Fashion Week was emblematic of a significant shift that occurred at the height of corporate strength this year. tech titan Elon Musk out of position.
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The French inventory market is this year’s big fortune, largely driven by momentum from luxury manufacturers LVMH, Kering and Hermes International. The benchmark CAC 40 index is up more than 11% this year, outperforming other major markets.
Between 2019 and 2021, Gen Z increased their share of global luxury spending from 8% to 17%. Along with millennials, Generation Z already accounts for more than a share of luxury shopping.
The big challenge for luxury fashion brands is how to attract a wider visitor base while remaining “exclusive. “
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