Advertising
Supported by
For some, “video podcasts” are a contradiction, which doesn’t make them any less popular.
By Reggie Ugwu
For its new podcast studio in Burbank, California, Exactly Right Media (the corporate hits like “My Favourite Murder” and “This Podcast Will Kill You”) has made several investments in high-end audio equipment: soundproofing, microphones, a committed team. control room.
But that’s only part of the job.
Then, he bought a dozen video cameras with the help of consultants, hired a set designer and a lighting designer, and began building the scaffolding from which the new apparatus would hang.
“We discovered the beam builder in the city,” said Danielle Kramer, the company’s chief operating officer.
Until recently, Exactly Right wouldn’t have needed such a device, more typical of a television studio than an audio company, whose products are often consumed on long commutes to work or while washing dishes during the week. But the podcast industry is evolving. As consumers, especially those under the age of 30, spend more time on video platforms like YouTube and TikTok, many audio creators are reinventing their paintings to get noticed and heard.
New shows, such as “Power User,” “Beyond the Arc” and “What Now? With Trevor Noah,” now launches with a video on day one, while established series (which add “The Bodybuilders” and “Planet Money”) have added video supplements. According to research by The Times published through Edison Research, 16 of the 30 most sensible podcasts in the last quarter of 2023 — more than a portion — were published as filmed videos, compared to just seven of The 30 Most Sensible from the same era two years earlier.
We are retrieving the content of the article.
Please allow javascript in your browser settings.
Thank you for your patience as we determine access. If you’re in Reader mode, log out and log in to your Times account or subscribe to the full Times.
Thank you for your patience as we determine access.
Already a subscriber? Sign in.
Want all the Times? Subscribe.
Advertising